Beach Transportation: A Legacy of Service Since 1941
Founding Years (1941–1958)
Beach Transportation began in 1941 when Ray Beach, a rancher near Florence, stepped up to provide school bus service for Missoula County High School. Initially passed over for the job, Ray was later called upon when the original bidder couldn’t fulfill the contract. He purchased a Novelty Jack school bus from Spokane and began transporting students, building a reputation for safety, dependability, and community care. Ray expanded the service over the years, hiring lifelong team members like Harley Keyser, who would become a crucial figure in the company’s future.
Growth and Leadership Under Bob Beach (1956–2000)
Ray’s son Bob Beach, an educator and Air Force veteran, joined the family business in the 1950s. With Harley at his side, Bob helped expand the company, adding routes and infrastructure. In 1969, they introduced their first motor coach, launching the “Beachliner” brand, which transported sports teams and community groups across the country. Under Bob’s leadership, Beach Transportation became known not only for excellence in student transportation but also for its dedication to community involvement and quality service.
Generational Legacy and Expansion (2000–Present)
Bob passed the company to his sons Greg and Scott Beach in 2000. Now joined by other family members, including their sister Diana and grandchildren, the company is truly a multi-generational enterprise. They continue to expand operations while staying true to the company’s core values. Today, Beach Transportation operates a fleet of 120 buses, travels over 1 million miles annually, and transports more than 3,500 students daily. The company has received multiple national and state honors, including the Golden Merit Award (3x), and continues to provide charter services nationwide.
Core Values and Legacy
-
Safety and Reliability: From Ray Beach’s first drive to today’s operations, safety has been paramount.
-
Community Engagement: Strong ties to Missoula’s schools, youth programs, and charitable causes.
-
Family and Teamwork: Three generations of the Beach family and countless dedicated employees have made the company what it is today.
-
Excellence in Service: Nationally recognized for service quality and community involvement.
Want to learn more? Read the full article from the History of Beach Transportation